Well, apparently there’s a Karl Rove for folks who think like me now too. Our Karl Rove has a little advice for Barack Obama about political messaging regarding his energy plan. He says that Obama’s New Energy ad leave him flat, and suggests Obama may have come down with (horrors) Democratitis and that:
Ultimately, the Obama campaign should define 3-4 pillars that completely encompass your brand, your priorities, and your values. These pillars should be labeled aspirationally, and should act as sub-brands that people can use as linguistic shortcuts to easily and readily discuss the ideas.
To help make the point, which conversation can you imagine happening at the water cooler or over the dinner table?
“So, what do you think of Obama’s energy plan, where he is going to make energy independence an urgent priority, raise mileage standards, fast-track technology for alternative fuels, and give us a $1000 tax rebate?”
“So, what do you think of Obama’s energy plan, you know, that ‘Free, Clean and Green Country’ thing where we become free from foreign oil while also cleaning up the pollution by investing in green technologies to help make America beautiful again?”
See the difference? People are much more likely to discuss and share your plans when they’re wrapped in a compelling brand than if they are just a list of policies.
I’ll take “b” please … and hold the Democratitis please. The doctor says I have to watch my partisanship. (though I will say that the next person who says “Drill! Drill! Drill” to me just might get what they’re asking for)
The photo is starfish hill by the inhabitant (be sure to view bigger), who asks the philosophical question of the day: Is there such a thing as ‘clean’ energy? I’d say that in the sense of “Is that scene or any other with manmade windmills or solar panels pristine”, no. However, if you look at it as us being a part of creation like a turtle warming itself on a rock, then yes.
the inhabitant is also known as Richard Baxter, and he’s one heck of an artist with camera, computer or brush. Check out studiobaxter.
Be warned, however, for it appears that there is no richard baxter.