"The Brand Gap read aloud by someone else (instead of me hearing me reading The Brand Gap inside my head)" and the blog is comes from are both pretty darn funny. The author Rick Turoczy has an engaging style that makes me want to read more:
…let's be honest: I didn't really pay to attend the session to listen to myself talk.
I mean, c'mon. I talk all the time. For free. At home. At the office. Hoo boy. Ask anyone at the office and they'll tell you they can't get me to shut up about "all the marketing stuff I think is so important." And about how "I just want to work on what I want to work on" and that's always tied to this unhealthy obsession with this amorphous brand thing permeating the entire company as if it were the be all and end all of our corporate existence. Talk talk talk.
If you don't believe me, read this blog. Brevity, not my strong suit.
Heh. You heard the man: Read his blog
Oh, here's the scary shark picture above and other scary shark pictures. The guy takes pretty cool photos, and I was a little surprised to discover he was a pretty hard core Republican sort. While I'm not a "Democrat", I do have enough squishy philosophies to look like one in dim light, and I decided not to tell him that I had expropriated his photo. Just to be safe you understand.
*This post is an attempt to loosen up a bit and have a little more fun. I kind of like the title at least.